Agents
A single AI persona. Its identity, personality, memory, and rules are markdown files you edit in the browser — change a file and behavior updates instantly.
Features
From persona to production, in one platform.
Everything you need to build AI agents, give them real data and tools, and run them safely — without stitching five products together.
The foundation
The entire platform is HIPAA-safe. Not a toggle — every agent, integration, routine, and call transcript runs on the same rails.
Build
Agents & teams, defined in markdown
Teams
Orchestrate specialists behind one endpoint, with their own webhook, tools, and sequences.
In-app assistant
Ambrose can build and configure agents, teams, routines, and skills for you — with an approval step before anything changes.
Descriptions & generate
Generate an operating brief from an intent, or build a whole persona from a website.
The Brain
One brain, many sources — all cited
33 data sources, 198 tools
A single brain your agents can switch on that reaches CMS, the ACA marketplace, Medicare, Census, the Bureau of Labor Statistics, CDC, FDA, FEMA, SAM.gov, the VA and more — live.
~17M rows of CMS data
An in-house health-data warehouse: ACA rate/plan/benefit PUFs, the CY2026 MA/PD Landscape, and HEDIS quality measures — queryable and reliable.
ACA Plan Finder
Live CMS marketplace data for real quotes and plan suggestions, plus stored PUFs for whole-country coverage.
If it’s not in the data, look it up
When something isn’t in a source, the Brain checks online and cites what it found — it never invents a number.
Blog, quote, research
Use the Brain to write cited blog posts, price plans, and pull demographics for a market — every claim grounded in a real figure.
Skills
Reusable expertise your agents just have
A library of playbooks
Skills teach an agent to do a specific job well — no prompting from scratch. Attach one and the agent instantly knows the steps, the guardrails, and the format.
What they cover
Blog writing, insurance website building, ACA/Medicare quoting, client dashboards, re-shop autopilot, lead follow-up, brand kits, funnels, calculators, and an agency command center.
System + your own
Use the platform skills that ship with Ambrose, add your agency’s own, and share them across every agent and team.
Why it helps
Skills make a new agent an expert on day one and keep every agent on-brand and compliant — the same playbook, every time.
Websites
Launch agency sites, fast
Website Template Library
A gallery of ready-made, conversion-focused templates your agency can start from — pick one and make it yours.
Built by skills
Pair the templates with the website-builder and AEO skills to produce compliant, cited, search-ready sites and funnels.
Accessibility & consent
New sites include an accessibility widget and a consent-gated cookie manager by default.
Calls
Turn recorded calls into insight
Record & store
Keep call recordings in your agency’s secure vault, organized like any other file.
Automatic transcription
Ambrose transcribes recordings for you, so every call becomes searchable text.
AI call analysis
Point an agent at a transcript to summarize the call, extract next steps and objections, score the conversation, and write notes back to your CRM.
Connect
Meet your stack
Add your own MCP servers
Bring any Model Context Protocol server — internal or third-party — and your agents can use its tools alongside everything else.
Up to 10 GoHighLevel accounts
Connect multiple GoHighLevel sub-accounts and let agents read contacts and pipelines and message through the right one.
Publish as a node
Any agent or team becomes an MCP server, a webhook target, an OpenAI-compatible endpoint, or a run URL.
Native integrations
Slack, Discord, Twilio, HealthSherpa, VAPI, Retell — plus any REST API. Credentials stay isolated to your agency.
Slack
@mention Ambrose to ask anything and manage your workspace, or reach a team by name; notifications via webhook.
Automate
Set it, and it runs
Routines
Schedule any agent or team on a recurring run — renewals sweeps, daily digests, re-shop campaigns, lead follow-up — hands off.
War Room
A roster of executive personas — strategy, marketing, compliance — you can ask for grounded answers.
Conversations
Every chat, routine, and webhook run in one place — continue them, and answer an agent when it needs your call.
Human-in-the-loop
Agents pause to ask you a question or request permission; approve in the app or right in Slack. They never delete.
Run safely
HIPAA-safe, top to bottom
The whole platform is HIPAA-safe
Not a feature you switch on — the foundation. Every agent, team, routine, integration, and call transcript runs on the same HIPAA-safe rails.
PHI Rail
Protected health information is redacted and pseudonymized before anything can reach a non-BAA destination.
Your keys, your data
Run on Amazon Bedrock or your own Anthropic key; strict per-agency isolation on every read and write.
Usage, roles & audit
Per-user roles, a credit ledger with spend caps, and a full audit trail of every AI call and staged action.